Work / Design
When you’ve dominated your market for a decade, how do you maintain that edge? SOFIA, the gold-standard catheter, needed a campaign to celebrate their 10-year reign while teasing their next innovation.
Taking inspiration from their position as industry leader, we created a visual narrative that celebrated excellence while hinting at future disruption.
Social media teasers showcasing market leadership
Modern brutalist design approach for maximum impact
Technical excellence translated into compelling visuals
For the SOFIA 88 teaser campaign, we crafted the message “Will disrupt the class, again” – because when you’ve been disrupting for 10 years, why stop now?
The brutalist aesthetic we employed wasn’t just design; it was an attitude. Bold, unapologetic, and impossible to ignore – just like the product itself.
Our approach transformed technical marketing into powerful storytelling, standing out with a campaign that reminded the industry why SOFIA remains unmatched.
