Work / Design
In a market saturated with look-alikes, our client needed to reassert their position as the original innovator. Their pioneering medical device faced competition from newer entrants that lacked the supporting evidence and scientific research of the original.
Much like the difference between a masterpiece and a reproduction, you can copy the form but never capture the true quality and dependability of the original. This parallel became our creative springboard.
The narrative, conceptualised and written by our team, unfolds in a prestigious gallery setting, revealing the technical innovations that make it the authentic choice.
Our motion design team crafted a sophisticated 3D animation that positioned the product as an artistic masterpiece, while competitors’ versions appear as mere copies.
Deployed across trade shows and digital platforms across the globe, the video has become central to our client’s marketing strategy - elegantly asserting originality without descending into competitive mudslinging.
