Work / Design
Creating a new identity that not only aligns with the existing branding, but also reflecting the cutting-edge technology of a medical device is no easy task.
Enter EVO, one of our clients’ latest technological developments, now integrated into a range of pre-existing products.
Our mission? To craft an identity that seamlessly blends with the current branding while highlighting the revolutionary EVO technology.
Our challenge was multifaceted: we needed to design this ident for both print and digital applications.
This included outbound marketing materials as well as in-house PowerPoint templates, videos, and research papers. Introducing a powerful, modern brutalist aesthetic across all assets, we developed an ident that underscores the unique properties of EVO technology.
The long-standing strapline for the LVIS EVO product, “Seeing is believing,” perfectly encapsulates the groundbreaking nature of this innovation.
